Wednesday, May 24, 2006

Things we love

My initial name for this post was: Things New Yorkers Love. With the visit of my brother-in-law and his wife, I came to realize that we are slowly becoming New Yorkers. Here is a list that is by no means all-inclusive. I hope to keep adding to it as our time here continues:

Birthdays.

In the words of Rockstar, "Your birthday is the one day per year that you get to be fabulous as you hang around with your friends." For his birthday he invested in a swell, white linen suit, rented out the basement of a great bar in the East Village and provided appetizers for about 50 of his closest friends.

A good bargain.

"PradaGucciVersacePradaGucciVersace" drones the men and women on the street corners down in Chinatown. There is no escape from the salespeople as they harass you on your way down Canal Street. This may be the most extreme example of bargains in New York City. Some friends from Seattle, a middle-aged couple, regularly take these salespeople up on their offers. They find their way to hidden rooms, stores disguised as apothecary shops and even mini-vans that sell these knock-off (?- or are they?) items.

It doesn't just happen in Chinatown. New Yorkers find their deals at thrift stores in Chelsea, second-hand stores on the upper East Side, and even bumming rides off friends with cars to get out to Jersey to hit Ikea.

The "Best of"

The signs are everywhere: "Best Pizza in New York" "Best Manicures" "Best Coffee" "Best Challah" "Best Happy Hour" "Best Smoked Carpathian Trout." These stores and restaurants are rated by Zagat, The New Yorker, New York Magazine, Sharkey's, CitySearch... I even saw a sign in the window of one Patisserie, "Best French Bakery"**

Simultaneously Eating and Walking

Self expanatory.

Brunch

On Saturdays and Sundays, the majority of New Yorkers wake up a "little bleary." Present company excluded. Sleeping in is a serious pastime on the weekends and breakfast ceases to be an option by about 11:30, when people start to function after a long night of cocktails, cab rides and clubbing. Restaurants are always ones to support the vices of their customers and so... Brunch was invented. You put a little bit of everything on the menu, add a Bloody Mary or glass of Champagne to help ease the blow of sunshine, and then- if it is summer- add street seating. The New Yorker, in its natural habitat will flock to your business, describe it as "yummy" and (of course) "the best Brunch in the City." Sit back and print your own money.

Tapas/Prix Fixe

This is where Restraunteurs get really sneaky. They give you a small plate of food that is half the size of a normal portion, they charge one third that of a normal meal and then they convince New Yorkers that they should get four or five plates to share between them and their dates. Does this seem fair? Does this seem right? No. But when Essence of Truffle Oil is on the line, the average New Yorker can't say "no." New Yorkers love Tapas- Spanish for "small plate" or "appetizer"- English for "take the trust fund babies for everything they are worth."

When a Restaurant becomes "hip," they move on to the Prix Fixe. You pay a flat rate per person and you get an appetizer, main course and dessert. The portion sizes are generally smaller than regular meals and you only have three options for each. This cuts down on the variety of ingredients that the Restraunteur has to buy and increases the over cost margins for each person. Prix Fixes range from $10/person in the Outer Boroughs to "your first born child" at the top of Colombus Circle at Masa. Despite these facts, New Yorkers continue to flock to Prix Fixe as a way to stretch the buck, get a deal, and get our monthly serving of Essence of Truffle Oil.

**As rated by their employees.

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